Many webmasters face a decision when figuring out whether or not to allow pop-up ads on their website. These ads can be a solid revenue stream as
advertisers like pop-ups because they are displayed directly in front of users. However, these ads can be obtrusive and can result in users not coming
back to your site.
Our advice would be to say no to the pop-up decision. The fact of the matter is that your goal is to grow your sites traffic, and pop-ups will not help you
grow your traffic as repeat visitors will decrease. And, while the incremental pop-up revenue can be helpful to you, the loss in repeat traffic will be hurtful
to you. As your site traffic grows, your revenue will grow as well. So, we would say that to forget pop-ups for now and focus on better content and a better
user experience.
