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service or products you can feel passionate about and still see yourself
selling a year from now. Or start your own products or service. Decide how
you will sell (home party, online, events, fairs, booths, store front,
etc) Read "Where is Success?" and "Choosing a Business." Commit to at least ONE YEAR! 2. Create a business name that tells people what
you are doing or selling, is easy to spell and remember and that has a
.com URL still available for. Use things that mean something in your life
(like names, places, hobbies, colors, etc). Consider having it 3. Register your business name with your state. Go to your state.gov web site or local bank to register this name. Register the web site URL at http://www.godaddy.com 4. Apply for a city or state business license if
required. Get a tax resellers tax number if 6. Get a PO BOX to protect your home address on
the internet. Consider a business phone or extra phone line for the internet
for your business. Get FREE Fax
service . 7. Apply for a merchant account and sign up to take Paypal. Studies have shown taking credit cards will increase the size of your orders. Lots of merchant options! 8. Build a web site hosted at http://www.wahmshoppes.com
$6 a month, free e-store 9. Create a web site with an HTML software like
Microsoft Front Page or Eversoft. 10. Decide who is your niche market specifically.
Look at competitors. Design sales materials for your targeted niche
market. Flyers, coupons, post cards, catalogs, etc. 11. Create a record keeping system to show all
your income and all your expenses 14. Create a newsletter at www.yahoogroups.com or www.smartgroups.com Put a join box on your web site. It gives you a reason to contact these opt in customers with more info on your product, specials, coupons, articles, etc. 15. Have a banner, button and graphics created for your web site. You will want to use these to swap with other web sites. Link swaps will help your search engine rating. Many times you can hire these made or barter with another wahm company or two. 16. Submit your web site to search engines. Make sure your web site is optimized for the best results. Have key words, a great description, and text on all pages. 17. Give more than expected. Send a surprise with each order. Respond quickly to all requests. Send orders out the next business day. Read "Give Rather than Get" 18. Support other work at home businesses! Barter your products with others to get them seen by customers. Ask for a customer comment from those who barter or buy. Put them on your web site. Offer your products as a free prize for other web site drawings for added exposure. 19.
Advertise. In the beginning set a budget and get the most for your buck.
Trade advertising where you can. Write articles
of interest to your niche market and offer them free to other web
sites with your URL on the bottom of every article. Start advertising online and offline. Network with others who can help
you find more customers. Swap
Flyers with Mom Packs,
Swap Flyers with WWWPacks,
Swap Flyers with
Mommy Mailers 20. Increase your profit by finding your product supplies at wholesale prices. Search www.google.com for wholesale vendors. Most will have a $100 minimum to get up to 50% off retail. 21. Offer your product at wholesale (up to 50% off retail) to other stores and businesses with a minimum purchase (usually $100). This gives you larger orders and added product exposure. and offer an affiliate program to give others commission when sending buying customers to your site, Mal's mtracker is free. 22. Make sure your web
site is sticky (brings customers back again and again). Have free things,
downloads, coloring sheets, tips, newsletter, contest, etc. Give all customers
a discount coupon in their order to bring them back again. 23. Schedule
regular working hours for your business. Home business allows you to be
flexible but you must work your business so do not be too flexible. Make
it a goal to make 5-10 contacts each day to keep your business
growing. 24. Use your
domain name email for all email. It puts your URL in front of everyone. Kay@mypreciouskid.com
tells them where to find me. Kay@aol.com
does not. 25. Your front page of the web site needs to tell customers what you offer, why they should buy it form you to solve a problem or need of theirs and tell them how to order is easy steps. Keep added links and distractions to a minimum. 26. Build a sales force team by
sharing the business opportunity with every contact and customer. If you
do not ask them if they are interested, you are deciding no for them. 27. Make sure you price your products to a) be competitive b) make you a profit c) allow you to wholesale them d) tell people they are of value. The biggest mistake most new businesses make is under pricing. Rule of thumb is cost (including labor) times 2 equals WHOLESALE, wholesale times 2 equals RETAIL. 28. Have an DEBUT party in your home to show your
friends and family your new business. Ask them to bring a friend. Tell the
world about your new business. 29. Create coupon packs. I get coupons from other wahm vendors, and add them to my own. I put them all in a 5.5 x 8.5 envelope. Read my story! This has brought me lots of traffic. I give them away to moms everywhere I go, letting me write off my shopping mileage by turning it into networking miles. 30. Swap links with other web sites with a similar niche market. I choose to do my link exchanges as a coupon listing. Please add your coupons to my pages.
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