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123 Home Business Guide Chat Transcripts

03-16-04 Networking - 
Turn traffic to sales

 

16:24:42 [kaygreen] so tell me what is your biggest challenge in business right now. I am Kay Green of http://www.MyPreciousKid.coma and http://www.123HomeBusinessGuide.com and http://www.PreciousKids.org and http://www.KayGreen.com 

16:25:19 [countrycat] mine is getting orders I'm getting hits but no orders and they are targeted hits

16:26:11 [kaygreen] hmmm ok do you know where the hits are coming from

16:26:18 [kaygreen] how many a day are you getting

16:26:38 [countrycat] yes I have a referral java code that tells me on the bottom of my page

16:27:01 [countrycat] about 50 I just got my other domain back and am redirecting the hits from that page to mine

16:27:24 [countrycat] you can see it at the bottom of the page http://www.countrycatcandle.com  if that helps

16:28:28 [kaygreen] ok at 50 a day I was not getting many sales either

16:28:47 [kaygreen] statistics at 1/2%

16:36:22 [countrycat] Kay when (hit wise) per day did you start getting orders? I'm still adding links and such and waiting for the search engines to keep indexing me(we are moving up in the results though)

16:39:33 [kaygreen] well I was getting orders at 50 hits a day but they were on and off

16:39:47 [kaygreen] I get 500 hits a day now and still do not get retail orders every day

16:39:58 [kaygreen] so work on the seo thing

16:40:03 [kaygreen] write articles

16:40:17 [kaygreen] submit your articles to article databases like family-content.com

16:40:18 [countrycat] hmm maybe I'm just not destined to get orders lol, I'm keeping at the seo thing

16:40:27 [kaygreen] YES YOU ARE

16:40:31 [kaygreen] it is a process

16:40:43 [kaygreen] what are you doing to get your URL out there offline

16:40:50 [kaygreen] it takes time

16:40:55 [countrycat] I know

16:40:56 [kaygreen] have you bought ads

16:41:03 [kaygreen] targeted ads

16:41:08 [countrycat] I've been leaving candles with people, and business cards

16:41:11 [kaygreen] what is your url again

16:41:23 [countrycat] no place for targeted ads around here

16:41:28 [kaygreen] ok that is a start - are you doing parties/classes/fundraisers

16:41:32 [countrycat] http://www.countrycatcandle.com 

16:41:35 [kaygreen] online targeted ads

16:42:06 [kaygreen] you have to stand out from the other candle places - what makes you different - why should they buy from you

16:42:20 [countrycat] yes I've got online targeted ads, and I do fundraisers finalized my home party plan (I think still need someone to look over it)

 16:43:22 [kaygreen] one thing I see! The $8 shipping would scare me off

16:43:40 [kaygreen] I would remove it from the front page - put it on the products page after they have seen your stuff

16:44:04 [countrycat] got you I was fashioning it off someone who I know gets a ton of orders

16:44:42 [kaygreen] you want your front page to tell them why they need to order - how to order - with no distractions

16:45:03 [kaygreen] and why order from you instead of another candle company

16:46:10 [countrycat] any suggestions I've got that we are hand poured, use quality ingredients and have the products page on the main part.

16:46:29 [countrycat] should I hyperlink some of the pics on the main page to their ordering page?

16:46:32 [kaygreen] also I would put your company name and PO box address on the bottom - your 800 number is great

16:46:40 [kaygreen] yes

16:47:08 [kaygreen] that would be great - if they see it and want to order make it easy - and put under it Click here to order this item

16:47:43 [kaygreen] can you make the hyperlinks blue - people are use to looking for blue links

16:48:10 [countrycat] I can just was trying to keep it pretty lol

16:48:10 [kaygreen] put ORDER HERE somewhere too LOL

16:48:18 [kaygreen] It looks great

16:48:26 [countrycat] thank you

16:48:28 [kaygreen] but you want them to know what to do next

16:49:12 [kaygreen] search engine classes say 250-500 words of content on the page including your key words

16:49:18 [countrycat] so should I put a link on the left hand side at the top (above candles) that says order here?

16:49:43 [kaygreen] yes or even in the middle after the first paragraph

16:49:56 [countrycat] no problem I appreciate the help a ton I feel like I'm running in circles

16:50:07 [countrycat] ok I can do that

16:51:12 [kaygreen] on the products page can you like those photos to the order page too for that item like you did the words

16:52:25 [kaygreen] I like that you have the weight of the grubby otherwise I would say $15???? but I see it is bigger and heavier than I thought - can you add more text to description of each products - increases your key words for that product - ways to use it - scents - suggestions

16:52:40 [countrycat] yes do you mean make a total order page with all of the products on it?

16:53:15 [countrycat] yes I can add more of a description just didn't want to over run customers with "bragging"

16:53:18 [kaygreen] that would work or even just link to the same page the candle title send me too - I wanted to click the photo to go there

16:53:31 [kaygreen] You need 250 words on each page

16:54:13 [countrycat] hmm how would you suggest doing that on the individual product pages without doing overkill

16:54:13 [kaygreen] give them a title, description, why to buy then the buy now button then the rest of the info - suggestions, uses, gifts, scents, why, how , what, customer comments, etc

16:54:41 [countrycat] got it

16:54:49 [kaygreen] they may not read it all but you need it for the search engines to find you if someone is looking for grubby candles

16:55:04 [kaygreen] you want your site to come up high for each category you sell

16:55:24 [kaygreen] I had one products page now I am making one page for each products with the same content

16:55:49 [kaygreen] what, how, when, directions, safety, comments, size, weight, colors, where

16:55:58 [countrycat] ok so I need to add more text on each page and on the candles page link all the pics to the page right?

16:56:01 [kaygreen] almost like a mini article on that product

16:56:09 [kaygreen] yes

16:56:18 [kaygreen] now those are only suggestions from what I know

16:56:20 [countrycat] I can do that

16:56:27 [kaygreen] someone else might say differently

16:56:59 [countrycat] I trust you, look where you are today even though we have different products its the same in a lot of ways we are trying to get sales

16:58:32 [kaygreen] yup!

16:59:49 [countrycat] if I can get my outlook to work I've got that message with the rep info ready to go

17:01:49 [kaygreen] cool

17:01:59 [kaygreen] I think you are headed the right direction

17:02:34 [kaygreen] look at joining this group http://groups.yahoo.com/group/SEO_Techniques/ 

17:02:47 [kaygreen] it has helped me

17:02:54 [kaygreen] some will seem like Greek at first

17:03:01 [countrycat] I'm in it already and starting to figure it out

17:03:03 [kaygreen] but you will learn

17:03:51 [countrycat] I know considering I had no clue what html was in December and now I've written two web sites in it I'm sure I'll figure it out

17:04:17 [countrycat] I put some of your articles on the wahmpartyplans site (with your author link box)

17:04:23 [countrycat] thank you for letting me use them

17:05:31 [kaygreen] you are most welcome

17:07:56 [kaygreen] give yourself time

17:09:04 [countrycat] I know but it has been keeping me awake I just want some orders and reps lol

17:09:21 [kaygreen] LOL you will

17:09:28 [kaygreen] the key is work some every day

17:09:40 [kaygreen] get your URL out there to 5 new places every 5

17:09:52 [kaygreen] make 5 contact phone calls every day

17:09:54 [countrycat] that's what I'm doing slowly but surely

17:11:28 [kaygreen] you can not teach your reps this until you are doing it

17:13:03 [countrycat] very very true

17:15:39 [kaygreen] well I am going to run - I hope this was helpful

17:11:04 [kaygreen] free advertising here http://groups.yahoo.com/group/WNC-Chat-Advertising/ 

17:11:13 [kaygreen] and http://www.123homebusinessguide.com 

17:11:55 [kaygreen] and on Monday at http://groups.yahoo.com/group/1ChristianWAHM/ 

Chat by Kay Green of http://www.MyPreciousKid.com  , http://www.123HomeBusinessguide.com  , http://www.KayGreen.com  at kay@mypreciouskid.com We meet every Tuesday 1 pm PST, 4 pm EST
http://smallbusinessreferralnetwork.com/chat/phpMyChat.php3   

 

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