15:04:21 [kaygreen] everyone please intro yourself and your business

15:04:59 [jojo-AoE] I am JoJo from Art of Eloquence. I teach effective communication skills through seminars and books

15:05:01 [kaygreen] I am Kay Green, founder of My Precious Kid - Family Safety Products

15:05:17 [kaygreen] http://www.MyPreciousKid.com 

15:05:33 [jojo-AoE]  take a look

15:05:35 [csoap] I'm Michelle, owner of http://www.colonialsoaps.com 

15:05:37 [kaygreen] I also own http://www.123HomeBusinessGuide.com  free business resources

15:05:58 [kaygreen] and http://www.PreciousKids.org  Adoption & Homeschool

15:06:11 [kaygreen] and http://www.KayGreen.com 

15:06:59 [sewnaunt] HI I'm Gail, owner of Tillie & Tots, organic cotton clothing for infants and toddlers

15:07:21 [sewnaunt] http://tillientots.theshoppe.com 

15:07:46 [DebbieNPaw] Hello, I am Debbie Allen owned and operated by 5 kids and 3 Hounds.. we own and run Natures Paws http://www.naturespaws.com  from Sunny SC

15:09:26 [kaygreen] this class is every week and is about some part of networking. You can read past classes to learn more

15:09:38 [Booklady] Hi, I'm Teresa Dickey and a rep for Usborne books and The Story Teller- http://wonderfulworldofbooks.com  

5:09:45 [kaygreen] in the past we have covered many topics

15:10:10 [kaygreen] I want to talk today about increasing the right kind of traffic to your site

15:11:38 [kaygreen] I am taking a SEO class and learning so much so I want to share

15:11:56 [jojo-AoE] I have been meaning to ask what SEO stands for

15:12:07 [kaygreen] the battle with web sites is getting traffic to it - the right kind of traffic - and then having your traffic buy

15:12:18 [kaygreen] Search Engine Optimization

15:12:32 [kaygreen] getting a high listing in the search engines

15:12:50 [jojo-AoE] I am not even in the search engines yet

15:12:53 [kaygreen] I work toward GOOGLE listing as so many other search engines use Google stats

15:13:08 [kaygreen] jojo I can help you there

15:13:31 [kaygreen] Google has this thing called page rank - 1-10 with 10 being best

15:13:36 [jojo-AoE] I don't do my own website so I have to pay to have it changed and I have been working on other things first

15:13:40 [csoap] I'm trying them and joined the SEO group a few weeks ago but am totally confused

15:14:14 [kaygreen] when I put in a search phrase in Google then they show me the pages with the most relevant info - but they list pages with a rank of 10 first then 9 then 8 and so on

15:14:39 [kaygreen] csoap - hang with that group for a while - ask questions you will learn

15:15:01 [csoap] how do you find out the rank #?

15:15:03 [kaygreen] so the higher your rank the higher you show up in the listings

15:15:13 [jojo-AoE] do you need to have meta tags in order to get into Google?

15:15:29 [kaygreen] go to Google.com and download their free toolbar

15:15:40 [kaygreen] jojo give me your URL again

15:15:55 [jojo-AoE] http://www.artofeloquence.com 

15:16:00 [kaygreen] meta tags help - title helps - key words help - key words in the content helps

15:16:03 [DebbieNPaw] meta tags are a must

15:16:03 [csoap] I did that but it caused alot of problems on my PC so I had to delete it ;o(

15:16:20 [kaygreen] my pages have a rank of 6 out of 10

15:16:22 [IMCC] I have a free tool that lets me put in words , urls, etc... and then gives me ranking in many search engines

15:16:35 [kaygreen] Susie has a rank of 7

15:16:48 [jojo-AoE] I was supposed to have metatags put in with my other webmistres but then they got deleted

15:17:17 [kaygreen] jojo you are in Google with a rank of 5

15:17:49 [DebbieNPaw] you have some meta tags jojo but you could add to them

15:17:55 [jojo-AoE] wow how'd that happen?

15:18:01 [kaygreen] so let me tell you some things that will help your page rank

15:18:01 [IMCC] sounds like you need a good web mistress Jojo-- they are around-- and they will work with you

15:18:09 [dstegall] I'm Dawn Stegall,

15:18:18 [kaygreen] if other sites are linked to you jojo then Google finds you thru them

15:18:20 [jojo-AoE] I do have meta tags??? I was told they were taken out

15:18:44 [kaygreen] hello dawn - we are talking about getting more traffic and sales

15:19:04 [DebbieNPaw] yep I did not read them all but I did see some there... but you do need more

15:19:26 [kaygreen] yes you have meta tags jojo

15:19:48 [DebbieNPaw] you have a title, description and keyword tags

15:19:49 [jojo-AoE] ok Kay how do I make this better! wow

15:19:56 [kaygreen] the goal is to get traffic to your site that is looking for your products

15:20:22 [csoap] sounding dumb here but what are mega tags? something int he coding is all I know but that's the extent of my knowledge there

15:20:27 [kaygreen] so if you sell red widgets then your key words need to be about red widgets not black widgets

15:21:22 [kaygreen] meta tags are under your page in the coding that tell the webots how to list your page

15:23:18 [Susie] Kay, how about everyone who doesn't know, goes to a new browser window and clicks on view source to see. Then you explain to them what to look for.

15:23:26 [sbarnard] Hi, I'm Shannon from K9 Bytes

15:23:26 [DebbieNPaw] csoap what is your url and I will go look

15:23:43 [kaygreen] ladies in this short time I can not teach you how to add coding - if you have a web person ask them to be sure you have meta tags

15:24:25 [kaygreen] so go to your own page - then right click (but not over a picture) and click view sources

15:24:27 [Susie] My name is Susie Glennan. I am the President of The Busy Woman, Inc. My company designs day planners for women and the purses to carry them in while also offering time management strategies and other tools for today's Busy Women! http://www.thebusywoman.com 

15:24:30 [csoap] http://www.colonialsoaps.com 

15:25:34 [kaygreen] then you will see meta then words most pages have a meta tag for: title, description, key words and more

15:25:55 [kaygreen] the search engine use that code to put in their listings

15:26:11 [kaygreen] the key is to be sure that each page of your site has a separate KEY WORD

15:26:18 [kaygreen] or key word phrase

15:26:31 [kaygreen] so let me give you an example

15:26:46 [kaygreen] my products page has a key word of CHILD SAFETY PRODUCTS

15:27:20 [DebbieNPaw] csoap you need meta tags you only have a title tag

15:27:23 [IMCC] it is http://www.goodkeywords.com  You can use it for many things-- including rankings etc...~

15:27:30 [kaygreen] on that page my title in the code is CHILD SAFETY PRODUCTS - My Precious Kid

15:27:49 [kaygreen] here is another http://www.digitalpoint.com/tools/suggestion/ 

15:28:10 [kaygreen] my meta description starts with Child Safety Products

15:28:25 [kaygreen] my keywords start with Child Safety Products

15:28:39 [kaygreen] my text on that page has Child Safety Products in many places

15:29:06 [kaygreen] on my main page I have the text that says CHILD SAFETY PRODUCTS and is linked to this products page

15:29:30 [kaygreen] the name of this page is http://www.MyPreciousKid.com/child-safety-products.html 

15:29:40 [IMCC] Kay.. do you pay or barter with someone for help on your site?

15:29:45 [kaygreen] and the heading on the top of the page says CHILD SAFETY PRODUCTS

15:30:04 [kaygreen] I do all my own pages just learning as I go - I am taking a free online class right now

15:30:13 [jojo-AoE] so the key is choosing a term or phrase or key word that is what your customers are looking for ?

15:30:21 [kaygreen] see how everything on that page is pointing toward CHILD SAFETY PRODUCTS

15:30:39 [kaygreen] a key word phrase that is being searched for - and that matches what you offer

15:30:54 [kaygreen] http://www.digitalpoint.com/tools/suggestion/  this tool tells you what people are looking for

15:31:01 [jojo-AoE] how would I know what that key word/phrase should be?

15:31:13 [kaygreen] I started with Kids ID kits but then found that is not being searched for

15:31:20 [IMCC] jojo-- have someone look at your site-- and give you their version of what they see in your products.. such as keywords-- it really helps when others take a peek

15:31:24 [jojo-AoE] so you find one that fits

15:31:44 [jojo-AoE] yes it is hard for me because I don't see people looking for communication

15:31:50 [csoap] I took a couple online courses and am more confused then ever so I've been trying to work with someone to do it for me but it's very slow

15:31:50 [jojo-AoE] some homeschoolers look for speech

15:32:39 [IMCC] the goodkeywords link-- allows you to enter in words too and will bring up the rankings of those words-- that link is owned by Google-- even though it encompasses many search engines, including AltaVista

15:32:43 [kaygreen] I found that for me child safety products is searched nearly 60 times a day

15:33:06 [kaygreen] now after doing these things my page comes up #5 for child safety products

15:33:23 [kaygreen] that is a great tool IMCC

15:33:50 [IMCC] jojo-- smiles-- it is funny ... but the things you say, are not what most people use for search words to find what you carry

15:33:52 [kaygreen] for me I have all my products on the child safety products page and optimized for that key word

15:34:18 [kaygreen] the key is to find how people search to find your products

15:34:26 [vivyrelax] Hello, I am here to learn an not to write because I'm French speaking and I write English very slowly and not really well. But I'm a eMarketing fanatic ! :-)

15:34:53 [kaygreen] now I am also making a separate page for every product or product group - each one with a different key word

15:35:08 [kaygreen] well we ate happy to have you viv

15:35:24 [IMCC] jojo-- when you enter the word communication into one of these tools-- what other words do people search to get communication-- whatever they are Kay is correct they need to be in your meta tags

15:35:33 [jojo-AoE] I just search for the word communication and it is searched for about 2000-4000 times a day! But I think you are right that this is not what is used to find what I do

15:35:36 [kaygreen] it is time consuming to create these pages for each key word but it will increase your traffic and sales

15:36:08 [kaygreen] one thing I had to learn.............................

15:36:23 [kaygreen] think of your web site as having 100 pages and 100 front doors

15:36:48 [kaygreen] each page is one place a customer can come in - and they need to be able to get to the rest of your site from any door

15:36:59 [kaygreen] each page must have your contact info on the bottom

15:37:13 [IMCC] Just a little tip-- the sites that are getting the best visitor totals-- have over 200 pages of content created through the examples Kay is giving

15:37:15 [kaygreen] each page must have its own meta tags and key word phrase

15:37:31 [kaygreen] yes more pages and more content is the key

15:37:49 [kaygreen] each page must have 250-1000 words on content about your key word phrase topic

15:38:14 [kaygreen] each page must have a site map on the bottom (text links) leading to the rest of your page

15:38:38 [IMCC] And many of you in this room carry enough products to easily go over that number all the time

15:38:54 [kaygreen] and in that site map on the bottom link it to the external address like http://www.MyPreciousKid.com/child-safety-products.html  not internal like child-safety-products.html

15:39:16 [kaygreen] every page that has an external link to your other pages raises your page rank

15:39:26 [csoap] wow isn't that overwhelming to see so many words on one page?

15:39:42 [kaygreen] Google counts every page that links to another page (even your own) if the page has a rank of 4 or more

15:39:55 [kaygreen] the key is content placement

15:40:29 [kaygreen] first have a page title on the top (matching your key words) - then a paragraph about your product and again using your key word phrase

15:40:29 [csoap] do you do all your own web work?

15:40:43 [kaygreen] then tell them how it benefits them to buy your product

15:40:48 [jojo-AoE] no I am html illiterate

15:40:54 [kaygreen] yes I do

15:40:59 [csoap] do you happen to know dream weaver at all?

15:41:07 [kaygreen] then show them how to order now

15:41:29 [Susie] I know Dreamweaver

15:41:34 [kaygreen] then underneath that write an article about that key word phrase or product or relevant things to that key word

15:41:46 [kaygreen] no I use front page

15:42:50 [jojo-AoE] I have read some marketing material that says you should put the info (article first) then do the products at the bottom..what would that do to the ranking?

15:43:19 [jojo-AoE] they say you should not really show that you are even selling something until you have shown them what it is worth to them

15:43:37 [jojo-AoE] give them the info first...what do you think about that?

15:44:04 [kaygreen] I have read both sides of that argument

15:44:15 [kaygreen] depends on the customer

15:44:25 [kaygreen] if they are looking for information maybe

15:44:25 [jojo-AoE] that's what I thought too

15:44:35 [kaygreen] if they want to buy a product probably not

15:44:44 [kaygreen] I actually have both

15:45:03 [jojo-AoE] do you need to worry about other search engines to get lots of visitors or is Google pretty much it?

15:45:12 [kaygreen] pages of information and articles - then product links underneath - I submit them to article directories

15:45:26 [kaygreen] and then other pages of products with info underneath

15:45:37 [kaygreen] I personally worry about Google and the rest will keep up

15:45:38 [jojo-AoE] hmmm I have plenty of info and articles

15:46:00 [kaygreen] so do both kinds of pages with different key word phrase for each page

15:46:27 [kaygreen] now some key words will over lap in the content that is ok but target it to one key word phrase that you know is being searched for

15:46:31 [jojo-AoE] what key words would any of you recommend for me?

15:46:40 [kaygreen] is this making any sense

15:46:52 [jojo-AoE] yes very much so thanks

15:47:01 [kaygreen] joj go to the 2 tools and put in a bunch of words to see what people are searching for

15:47:20 [kaygreen] searching for the right key words is what is time consuming but so important

15:47:47 [jojo-AoE] but how will I know if those are the words MY customers are searching for

15:47:51 [kaygreen] I am working on it for my site one at a time - slowing making a page with 250 words content for every product

15:48:11 [kaygreen] you won't for sure

15:48:19 [kaygreen] ask your customers how they found you

15:48:33 [kaygreen] ask your customers what they used to search for you

15:48:42 [jojo-AoE] most find me via networks

15:48:46 [jojo-AoE] word of mouth

15:48:53 [kaygreen] communication - curriculum - education - homeschool

15:49:14 [kaygreen] send an email to past customers asking them to help you know

15:49:56 [IMCC] Kay-- I see Michelle from colonial soap is not getting any rankings with Google or alexa-- did not check any others-- what would you recommend for her

15:51:42 [kaygreen] Michelle - get your meta tags added to your site and get other sites to link to you

15:51:48 [IMCC] hey Michelle-- you came up as 0 in everything I checked-- who is doing your hosting and your web work?

15:51:57 [kaygreen] every person who links to you helps your ranking

15:51:59 [csoap] I have no rankings am I listed somewhere?

15:53:41 [kaygreen] Michelle read this article and submit to my 3 pages there for a free link http://www.123homebusinessguide.com/articles/linkstocoupons.html 

15:55:00 [csoap] Kay I did this already?

15:55:07 [kaygreen] read this too http://www.123homebusinessguide.com/search-engine.html 

15:55:17 [csoap] but my site only has 4 working pages at the moment

15:55:46 [Susie] csoap, I can help you and I have someone else who can help as well. Only, she has to charge so she can feed her family. But she's QUITE inexpensive!

15:56:01 [kaygreen] ok then that is your goal to build your site - based on the key words people are searching for - it is a continuous process

15:56:41 [csoap] one problem I have zero funds at the moment I took a royal screwing as people would say

15:56:43 [kaygreen] web pages are a process

15:57:05 [kaygreen] what about bartering csoap

15:57:22 [kaygreen] do a Google search for free web page editor software

15:58:04 [csoap] I can barter for sure ;o)))) have lots of stuff ;o)

15:58:04 [kaygreen] there are several free software out there to build your site with

15:58:23 [csoap] I have a free site built with ivillage

15:58:29 [kaygreen] well I am sure you can find some one to barter with you

15:58:42 [kaygreen] questions ladies about what I have covered

15:58:43 [jojo-AoE] This comes at a good time cuz I am going to be redoing my site in the next few weeks]

15:59:20 [kaygreen] remember that is you sell round red widgets then you want people who are looking for round red widgets not people who are looking for square black widgets

15:59:43 [kaygreen] so think specific for each page

15:59:53 [IMCC] Kay has soooooooooooooooooo many good instructions on this-- follow her lead-- Debbie Allen is in here today too and she is excellent at this also

16:00:00 [kaygreen] the key is not visitors - the key is visitors who will buy your products

16:00:14 [jojo-AoE] so you should have different meta tags for each page?

16:00:22 [jojo-AoE] do I or are they only on the main page?

16:00:29 [kaygreen] csoap you will also need to get off the free web site and get a domain name for best results

16:00:46 [jojo-AoE] I don't even know. Just recently switched webmasters and we haven't gotten to that yet

16:00:47 [kaygreen] yes different key words for each page

16:01:04 [kaygreen] every page should have its own title, key words, description, and content

16:01:22 [jojo-AoE] that would be great as I have several different kinds of studies or will

16:01:31 [kaygreen] again each page is a door to your site -

16:01:48 [csoap] ? what's the different in hits/visitors/unique visitors? on my stats I have had over 5000 hits but only 100s unique?

16:01:51 [jojo-AoE] do I even have metatags on all the pages?

16:02:02 [kaygreen] take Susie's site if I want a leather purse I want to enter on her page with leather purses not pages with cloth purses

16:02:23 [kaygreen] unique visitors is what you want

16:02:35 [csoap] ok now we won';t be going there now will we.....lol

16:02:39 [kaygreen] hits can mean every photo on your site when the page is open

16:03:06 [IMCC] Kay-- have you taken each one of your products and created a page, plus..... created good meta tags and keywords for that ONE item or category?

16:03:14 [kaygreen] I do not know jojo you will need to look - open the page - right click on the text - then select view source to see

16:03:20 [csoap] oh but it does list all the different countries and web address used to access my pages?

16:03:35 [kaygreen] since I have 25 products I am making one page per product

16:03:36 [jojo-AoE] would it say "metatags" ?

16:03:52 [kaygreen] Susie has 300 products so she is making category pages

16:04:08 [csoap] that'll be neat Kay I can't wait to see the finished site

16:04:29 [kaygreen] it will say META in the code at the top of the page between <head> and </head>

16:04:43 [kaygreen] it is time consuming but worth it

16:04:49 [jojo-AoE] ok I will look

16:05:06 [kaygreen] 4 weeks ago I was not listed under child safety products at all - now I am listed number 5

16:05:30 [kaygreen] the code between <body> and </body> is what shows up on your page

16:05:45 [kaygreen] I did not know I needed that search term 4 weeks ago

16:06:24 [kaygreen] I was using child safety but my page is about the products not the safety so needed to narrow the view

16:06:26 [IMCC] Search terms evolve just like life-- so it is a constant work in progress with websites--

16:06:34 [kaygreen] you are most welcome

16:07:34 [jojo-AoE] I guess that's like me. when I put in communication, I get a lot of telephone and electronic type stuff "Communications"

16:07:53 [jojo-AoE] I will have to play with it and see about other key words

16:08:10 [IMCC] websites-- need to be updated and changed to answer to the ever changing marketplace

16:09:00 [IMCC] As long as Kay as her website on line-- she will be needing to work and upgrade-- it never quits

16:09:16 [jojo-AoE] so once I target my keywords and metatags, will I have to resubmit to Google?

16:09:24 [kaygreen] never ends always changing

16:09:47 [kaygreen] once you are in Google they will update

16:09:50 [jojo-AoE] it will update it automatically?

16:10:25 [IMCC] first you must get in Google though--

16:10:28 [jojo-AoE] I am so glad I came today. I had no idea I was even in Google

16:11:07 [kaygreen] <meta name="REVISIT-AFTER" content="7 days">

16:11:24 [kaygreen] that meta tag tells Google to revisit every 7 days

16:11:44 [IMCC] jojo-- how many words can you think of that describe forms of communication? that is a area you should work with-- most people will not enter communication--- so think of what they would-- follow?

16:12:22 [jojo-AoE] types of communication?

16:12:34 [jojo-AoE] like nonverbal communication?

16:12:48 [jojo-AoE] I don't think people would search for those either do you?

16:13:00 [DebbieNPaw] jojo... studies

16:13:44 [jojo-AoE] the metatags I saw was supposed to have homeschool, curriculum, homeschool curriculum, communication,

16:13:56 [jojo-AoE] speech communication

16:14:00 [jojo-AoE] stuff like that

16:14:26 [jojo-AoE] Christian

16:14:29 [jojo-AoE] was another one

16:14:33 [kaygreen] I think homeschool curriculum is good

16:15:00 [IMCC] Debbie-- offered studies above-- that is a good one

16:15:05 [kaygreen] here is a meta tag generator - do it then send it to your web person if you can not enter it yourself

16:15:09 [jojo-AoE] if the metatags in there that are the ones I saw, they should have that already in there

16:15:14 [kaygreen] http://www.anybrowser.com/MetaTagGenerator.html 

16:16:02 [jojo-AoE] I think studies would be too general. perhaps communication studies?

16:16:15 [jojo-AoE] hi Terri

16:16:58 [IMCC] joo-- you must create the meta tags yourself--

16:17:26 [jojo-AoE] I dunno. My dh keeps telling me that no one is really looking for what I do as much as they like it when they see it

16:17:51 [IMCC] jojo-- you are trying to think for people-- this time we want you to act stupid-- Smiles--- Debbie is right -- studies is a good one

16:18:00 [jojo-AoE] he doesn't see the need to do search engine stuff so he hasn't wanted me to concentrate on it

16:18:48 [DebbieNPaw] I just did the search the other day for studies when looking for homeschool info for next school year

16:18:53 [IMCC] husbands can be blind-- and they also do not necessarily want success with something either--

16:19:17 [DebbieNPaw] you can also use Marketing or business building for your business ebook

16:19:19 [jojo-AoE] oh no he wants success! We are living off my income!!

16:19:39 [jojo-AoE] oh that's a good few also thanks Debbie!

16:20:02 [IMCC] then follow what these women are teaching Jojo-- because success will come quicker

16:20:05 [kaygreen] the other key is to write articles about your subject that helps people see your search terms and look for you

16:20:39 [jojo-AoE] I do have articles but they are not on my site...thought I would put them there

16:20:54 [jojo-AoE] hadn't thought of that till you said that earlier on '

16:21:28 [jojo-AoE] I am taking notes

16:21:39 [IMCC] I think on of the problems Jojo -- is you are a teacher and understand your script-- but... now you need to step back and think what the"average" person will type in a search engine to help them find what they are REALLY looking for

16:22:51 [jojo-AoE] I already know what it is about so it's hard to think of it from the other perspective

16:22:59 [IMCC] I know you find that hard Jojo-- most people who are the creator, teacher, builder do also-- you are not alone

16:23:15 [kaygreen] maybe give it to others to read then ask them for their terms to describe it

16:23:29 [IMCC] Debbie-- marketing and business building is good too

16:23:31 [jojo-AoE] that's a good idea.

16:23:35 [kaygreen] ladies class is over for today - I am here every Tuesday afternoon

16:23:42 [jojo-AoE] yes it is. I wrote that down also

16:23:48 [kaygreen] I am a vendor at the bash at http://www.internetbasedmoms.com/chat/chat.php  today if you want to come on over

16:23:57 [jojo-AoE] thanks so much Kay, suella and everyone

17:11:04 [kaygreen] free advertising here http://groups.yahoo.com/group/WNC-Chat-Advertising/ 

17:11:13 [kaygreen] and http://www.123homebusinessguide.com 

17:11:55 [kaygreen] and on Monday at http://groups.yahoo.com/group/1ChristianWAHM/ 

Chat by Kay Green of http://www.MyPreciousKid.com  , http://www.123HomeBusinessguide.com  , http://www.KayGreen.com  at kay@mypreciouskid.com We meet every Tuesday 1 pm PST, 4 pm EST
http://smallbusinessreferralnetwork.com/chat/phpMyChat.php3