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11-18-03 Networking -
Advertising Options with Kay Green
16:02:46 [kaygreen] hello there please introduce your self I am Kay Green, owner
of http://www.MyPreciousKid.com
and http://www.123HomeBusinessGuide.com
and http://www.KayGreen.com
16:09:07 [DebbiePPS] I am really pumped up today... I have 6
reps signed with Natures Paws... YEA!!!
16:09:12 [luxuries4u] I just sent out some more invites to other
groups for the chat today
16:09:51 [luxuries4u] Congrats on the new reps-- do you see
yourself sticking with this company for a while?
16:10:09 [kaygreen] WAHOOOOO great job
16:10:15 [kaygreen] thanks Suella
16:10:25 [DebbiePPS] oh yea.... It has been a dream for years...
I just had to make myself go slow with it
16:11:41 [luxuries4u] Hope all goes well with natures Paws-- I
know many were so disappointed when Sammi Soaps did not stay around long
16:12:14 [DebbiePPS] I was too... long story there
16:12:51 [kaygreen] LOL
16:12:57 [DebbiePPS] but I think there are dozens of Bath and
Body companies out there now. Some have some products I would love to try...lol
16:13:36 [DebbiePPS] I need to find someone that is a rep and
barter...LOL
16:13:46 [DebbiePPS] I have caught the Barter Bug
16:14:04 [kaygreen] different seasons huh
16:14:13 [kaygreen] me too Deb - love to barter
16:14:52 [kaygreen] so Deb what is your biggest challenge right
now
16:15:21 [DebbiePPS] Keeping myself from trying to add to many
products...LOL
16:15:30 [DebbiePPS] I have so many ideas but need to go slow
16:15:41 [DebbiePPS] really advertising is what I really need to
work on
16:16:07 [luxuries4u] My biggest challenge right now is not
enough hours in the day to get all I want to do done! Will probably have to hire
another administrative assistant
16:16:19 [DebbiePPS] I have enough wholesale orders now to be
able to order my supplies in bulk so I have product and orders.. now I need to
work on advertising and coaching my reps
16:16:47 [kaygreen] adding a rep force makes growing slow tough
sometimes
16:16:57 [kaygreen] planning your time is so important
16:17:06 [luxuries4u] What kind of advertising budget do you
have set in stone? Are you using a percentage of your sales, or what each month?
16:17:14 [DebbiePPS] well I mean growing slow by not adding more
products then I can handle.
16:17:36 [DebbiePPS] With SammiSoaps I got in that ... trying to
do to much offering to many products etc...
16:17:42 [DebbiePPS] that was hard.
16:17:57 [kaygreen] inventory costs can also be challenging. As
the orders increase so does your inventory cost - so finding a balance on how
much to keep on hand
16:18:05 [DebbiePPS] with Natures paws I have less them 8
fragrances and only 4 products...
16:18:16 [DebbiePPS] of the ones I make myself...
16:18:18 [kaygreen] yes start with a few and then add more maybe
twice a yr
16:18:28 [DebbiePPS] easier to make and stock...
16:18:39 [director] HI Ya
16:18:50 [kaygreen] 12 was good for me although we have 21 right
now and 3 more coming soon - will hold at 24 for a while
16:18:55 [kaygreen] hi Nancy
16:19:06 [luxuries4u] Kay-- do you advertise your opportunity in
any of the family/Christian type of magazines offline?
16:19:12 [DebbiePPS] Hi Nancy
16:19:17 [kaygreen] Suella that was a good question about
advertising budget. I do not have a budget per se
16:19:45 [kaygreen] I have not paid for any offline print
advertising yet - did a few event holiday guides w/o much response
16:19:46 [DebbiePPS] I have a budget of $50.00 a month to
advertise...
16:19:55 [DebbiePPS] that is it..
16:20:05 [DebbiePPS] so I try to find the best bet for the money
16:20:12 [luxuries4u] I have a budget and then I re-evaluate the
numbers I use to set it every 90-120 days
16:20:19 [director] when I first went online I started out with
a $20 a month budget and I could get a LOT for that.
16:20:21 [kaygreen] Truly I still gain 20 or so new reps a month
just thru online advertising - direct sales directories online have done well
for me
16:20:24 [DebbiePPS] this month I spent $35 at mymommybiz.com
and that is well worth it
16:20:24 [luxuries4u] welcome director!
16:20:57 [director] it is more that that now. but fluxuates on
need and time and cash flow.
16:21:03 [director] You can call me Nancy
16:21:51 [luxuries4u] I think it also depends on what areas of
your business you want to see increased growth and how much time you want to
take to get there-- that will also fluctuate the cost of advertising budget
16:22:03 [director] I think the MomsNetwork is worth it although
not sure about their directories this is the third year I have been in it and
worst so far for results.
16:22:41 [DebbiePPS] I think when she changed the layout it was
harder to find things there at momsnetwork
16:22:43 [kaygreen] I try to pay for year long listings rather
than just a month at a time - more results for me
16:22:47 [luxuries4u] My Mommy biz has a good track record
Debbie
16:23:48 [kaygreen] direct sales moms has gained me leads too
16:24:15 [kaygreen] well I was going to talk on the fear of no
today but all of you really are beyond that
16:24:23 [DebbiePPS] I have been going and looking at lots of
sites and comparing..
16:24:39 [DebbiePPS] Oh gosh no... I still fear no... LOL
16:24:48 [kaygreen] so lets keep talking about advertising
16:25:01 [kaygreen] LOL
16:25:01 [DebbiePPS] sounds good to me
16:25:16 [kaygreen] Debbie - do you understand no to you or your
product is never personal
16:25:43 [DebbiePPS] Today I was working on post cards.. going
to take you lead and send them out to all my past customers right after
Christmas
16:26:01 [kaygreen] but usually a request for more info or
non-interest by the customer
16:26:06 [DebbiePPS] yes... but it is still hard at times..
16:26:16 [kaygreen] yes I am excited to see what the postcard
year long plan will gain me
16:26:33 [kaygreen] I am putting together the mailing list of my
200 retail customers this yr
16:26:49 [kaygreen] and just made up the coupon books to send in
December
16:27:42 [kaygreen] hit a snag when I found a another company
owns the trademark to one of my product names UGH - so have to make a change
16:27:52 [kaygreen] and that means a change in the coupon book
too
16:27:56 [DebbiePPS] oh boy...
16:28:07 [kaygreen] will make a firm decision on the product
name by Friday - polling my reps right now
16:28:15 [kaygreen] bummer huh?
16:28:29 [kaygreen] does anyone know of a place online to do a
trademark search
16:28:59 [DebbiePPS] oh wow I was just at that site the other
day... I will see if I can find
16:29:48 [kaygreen] thanks
16:30:05 [kaygreen] so what other kinds of advertising has
worked for each of you
16:30:18 [DebbiePPS] http://www.uspto.gov/
16:30:47 [DebbiePPS] to tell the truth word of mouth had worked
best
16:30:51 [luxuries4u] Why wait until after Christmas Debbie to
mail postcards?
16:30:59 [kaygreen] one of the tricks I learned was to write
several different ads ( 25 word, 40 word, 60 word) in different profiles (sales,
recruits) and keep them in my draft folder in outlook so I can copy and paste
when I need them
16:31:39 [luxuries4u] Those profiles will work great on business
cards and post cards too Kay!
16:31:42 [kaygreen] I am mailing the 2004 coupon book in
December with a December coupon too. Then will follow up with a postcard each
month with he discount offered
16:32:02 [kaygreen] sure makes it easier not having to recreate
ads each time
16:33:49 [luxuries4u] welcome lori!
16:34:06 [kaygreen] I added a couple here http://www.mypreciouskid.com/ads.html
too with my banners so I can direct people there when they need one from me
16:34:14 [kaygreen] HI LORI
16:34:26 [DebbiePPS] after Christmas... well it is for a New
Year Promotion...
16:34:39 [lori] hi everybody
16:35:10 [DebbiePPS] That way they get them when we are running
the specials..
16:35:12 [luxuries4u] I see Debbie!
16:35:13 [DebbiePPS] Hello
16:35:56 [DebbiePPS] I hope If I mail them by the 27-28... they
will get them from the 29 of Dec to 3 Jan
16:36:06 [kaygreen] Lori we are talking about advertising and
postcard mailing right now
16:36:16 [kaygreen] Please introduce yourself
16:37:09 [lori] ok my name is Lori and am the owner of Remember
Today Designs.
16:37:20 [kaygreen] Suella have you done the postcard direct
sales method
16:37:29 Lisa enters this room
16:37:34 [luxuries4u] Debbie-- just a thought-- we want your
advertising to get as much exposure as possible-- and a new years promotion can
run anytime the month of January and still be effective. Please consider moving
your special to the first or second complete week of January to get as much
dollars spent as possible
16:37:45 [lori] It's a very small business dealing in
personalized candy wrappers, candy sundaes, crafts, and other gifts.
16:37:46 [luxuries4u] possible by customers
16:38:25 [kaygreen] suella why do you say that
16:38:50 [luxuries4u] Yes kay Postcard sales work great for me--
at least 6 years straight this time--
16:38:58 [kaygreen] Lori how long have you been in business
16:39:25 [kaygreen] awesome Suella - gave you give us some hints
16:39:39 [kaygreen] S - I never got the email on it your tried
to send to the group
16:39:39 [lori] almost a year but I guess it would be considered
more hobby like than business like
16:39:54 [luxuries4u] I say that because our targeted research
done by company proves that more is spent in the complete weeks after the
holidays then in between
16:39:56 [kaygreen] where are you selling and advertising Lori
16:40:02 [lori] don't have the extra money to advertise right
now, but intend to after the first of the year
16:40:23 [lori] I do mom packs, some fliers
16:40:46 [lori] selling mostly at this little store in town and
craft shows
16:40:52 [lori] none from my website
16:40:53 [luxuries4u] Yes money is spent on Christmas and New
Years for parties, etc... but stocking up on products for the dog does not take
priority during those times-- I was addressing Debbie in particular there
16:41:02 [luxuries4u] Welcome Lisa!
16:41:23 [kaygreen] I see S - good point
16:41:28 [kaygreen] hi Lisa
16:42:30 [luxuries4u] I tried for 5 days and 7 tries or so to
send that long message I wrote on post cards and it never went through -- Not
sure why
16:42:32 [kaygreen] Lori it takes time and lots of promotion to
build web site traffic
16:42:43 [kaygreen] weird S
16:42:45 [DebbiePPS] LOL
16:42:50 [Lisa] Hello all
16:42:58 [kaygreen] did you send it to me or the group S
16:43:04 [DebbiePPS] unless you are a devoted dog owner and buy
gifts for your dog...lol
16:43:16 [lori] I've thought of doing postcards but my ink
smears and I don't have the extra $ to buy them right now
16:43:21 [DebbiePPS] which I do and all my doggie friends do...
16:43:26 [kaygreen] I would love to see you write an article on
it and I could post it on my http://123HomeBusinessGuide.com
sight
16:43:42 [luxuries4u] I sent it to you and group-- I have
decided it is way too long for the server-- maybe??
16:43:55 [kaygreen] yes mailing postcards needs to be done on
color lazar
16:44:09 [kaygreen] could you make it a word document and then
attach it to me
16:44:44 [kaygreen] Julie at http://www.expressionsonpaper.com
has great prices - I think there are other great printers on SBRN too. Nancy is
getting ready to offer printing services too
16:44:46 [luxuries4u] Debbie-- I understand that there are dog
lovers out there-- and all-- but I was looking at your post as more marketing
and what works-- over 20 years of working in the field now-- just wanted to help
get you the most $$$$
16:45:00 [kaygreen] you can get them done pretty inexpensively
16:45:23 [luxuries4u] that is a thought Kay--
16:45:25 [DebbiePPS] I understand...
16:45:50 [kaygreen] S - I find my products do not increase over
the holiday season either - better in Travel season and back to school
16:46:17 [DebbiePPS] I was joking... sorry I am running back and
forth.. pouring a wholesale order..
16:46:41 [DebbiePPS] my biggest sales are in the summer
16:46:43 [kaygreen] I find advertising works bet when you can
target your audience - (sales, recruits. datings) and who they are (Parents,
animal lovers, college students, etc)
16:46:43 [luxuries4u] I know you are teasing me a bit Debbie--
Smiles!
16:46:56 [DebbiePPS] people wash their dogs more in the summer
then any other season
16:47:09 [kaygreen] know what you offer, who your target market
is, and where they hang out
16:47:18 [luxuries4u] Lisa and Lori -- how can we help you with
your businesses? Did I miss your post about what you do?
16:47:26 [DebbiePPS] that is key...
16:47:50 [kaygreen] then finding ways to post your advertising
that matches all of those online and offline
16:47:54 [lori] I do personalized candy wrappers, crafts, and
gifts
16:48:18 [kaygreen] I find the work at home crowd is highly
online - so the home business directories for me
16:48:18 [DebbiePPS] One thing I can offer is jump on any
opportunities to get your name out there...
16:48:34 [luxuries4u] Cool Personalized anything has lots of
possibilities for growth in corporate America
16:48:44 [kaygreen] oops terrible spelling today LOL
16:48:55 [DebbiePPS] most of my customers are from raffles and
auctions that rescues run.. if you donate a item they will advertise your
business
16:48:58 [kaygreen] yes personalization is big if your turn
around time is good
16:49:24 [kaygreen] great plan deb - I just adopted a dog and am
going to print coupons to give them for their new pet owners
16:49:41 [kaygreen] promoting just my animal products
16:49:49 [DebbiePPS] Rescues are great
16:50:11 [kaygreen] Lori - are there places offline in your
community that will let you offer coupons, or show samples, etc
16:50:20 [lori] I tried making a dog biscuit bouquet once but
nobody seemed interested in it so I pulled it
16:50:27 [DebbiePPS] they usually put out a newsletter and
pamphlets.. at there events and they will credit you if you donate a product,
time or money
16:50:39 [lori] my town is small only about 1200 people
16:51:17 [luxuries4u] I am trying a test with a certain group of
my customers -- by doing a mailing every 3 weeks to see what happens-- versus
the once a month way-- that increases my exposure 5 more times over a year
16:51:18 [DebbiePPS] like our Waddle we have 200+attend and I
donate and they give out my business cards and ad my company to their list of
sponsors... that goes in the newsletter etc...
16:51:26 [lori] I know I don't do enough advertising and I'm
very shy, have a hard time approaching strangers
16:51:51 [DebbiePPS] but the OC Waddle in NJ has over 500
attend.. the IL waddle has over 1200 attend... that is a lot of FREE Publicity
16:52:16 [kaygreen] awesome
16:52:23 [DebbiePPS] wow every 3 weeks...
16:52:25 [luxuries4u] What attracts you to home business Lori?
16:52:30 [kaygreen] Lori - are there holiday fairs you could
rent a booth at
16:52:56 [lori] staying home with my 3 yr. old mostly, plus I
love computer crafting
16:53:07 [luxuries4u] Yes-- every 3 weeks for a certain group of
my customers-- currently in testing mode-- wont have results until February or
so
16:53:25 [lori] I'm doing a craft show on dec. 6th plus I rent a
little stand in a coffee shop in town
16:53:29 [kaygreen] Lori there are some articles for you at
http://www.123homebusinessguide.com/articles.html and at Small Business Referral
network
16:53:55 [kaygreen] let us know how it goes Suella - can you
tell us what you budget for the post card plan
16:54:00 [lori] thank you
16:54:28 [luxuries4u] My budget is way higher than most of you--
been doing this for a long time--
16:54:37 [kaygreen] Lori - getting your name and face out in the
community will help. It takes time to build a business. I encourage my reps to
make 5-10 new contacts each day to build business
16:54:53 [lori] wow, that's a lot
16:54:56 [luxuries4u] Lisa........................... where are
you? we don't want to overlook you! Smile!
16:55:06 [kaygreen] I figure mailing 200 postcards plus paper
and ink will be $60 a month
16:55:33 [lori] I really have to get my butt moving
16:55:35 [kaygreen] yes it is Lori but if you try it for a month
you will be amazed what it does for your business
16:55:58 [kaygreen] Suella taught me to work at giving away 250
business cards a month or a week LOL
16:56:10 [kaygreen] Lisa or Lisa have you left us
16:56:19 [kaygreen] LOL
16:56:19 [luxuries4u] Why Kay? that will only be 50 sheets of
paper at roughly 5 cents each plus postage and ink-- should be less than $60.00
16:56:27 [kaygreen] Nancy are you still with us
16:56:47 [kaygreen] postage for 200 postcards is $46
16:57:20 [kaygreen] I have the free Xerox printer so my ink and
paper cost is very minimal http://www.123homebusinessguide.com/freeprinter.html
16:57:27 [luxuries4u] Business cards are still one of the
cheapest forms of advertising-- I challenge each of you to get creative with
them-- use them for something other than the traditional name, phone number
etc....! They work!
16:57:31 [DebbiePPS] Is there a specific size for post cards?
16:58:05 [luxuries4u] Yep-- you are right Kay!
16:58:06 [kaygreen] less than a penny a piece to print for me
16:58:12 [kaygreen] I do quarter page
16:58:14 [DebbiePPS] I think it would cheaper for me to print
out 4 on card stock then to buy the ones that are made for post cards
16:58:23 [kaygreen] in color
16:58:45 [DebbiePPS] so 4 to one page of card stock will work
fine?
16:58:46 [kaygreen] yes Deb as long as you have a good quality
printer that will not run if it gets damp
16:58:56 [kaygreen] yes deb that is what I do
16:59:20 [luxuries4u] I use card stock and add my own colors
with designs, etc... Use mostly white, off white, and ecru in a linen card
stock-- add colors and designs with my color printer and software
16:59:21 [kaygreen] so each month I will offer a specific
coupon/discount for a certain item or amount of purchase
16:59:27 [DebbiePPS] Mom has a Xerox work center that I bought
her last year... now I go use it...LOL
17:00:43 [DebbiePPS] I make and print them on my Cannon in the
photo mode so they are bright and nice looking then take over there and scan and
set it to print 100 copies at a time...
17:01:26 [kaygreen] awesome
17:02:01 [luxuries4u] anybody have a good wholesale resource for
gold labels in 2 x4 size?
17:02:32 [kaygreen] Lori go to http://www.123homebusinessguide.com/articles/linkstocoupons.html
and see how to add your product links to my 3 web pages for free
17:02:44 [kaygreen] discountlabels.com
17:03:08 [kaygreen] ALL OF YOU MAY ADD TO MY COUPON PAGE FOR
FREE ADVERTISING
17:03:16 [kaygreen] oops did not mean to do all caps LOL
17:03:22 [luxuries4u] Cool thanks Kay!
17:03:54 [kaygreen] It is easier to get a sale from a returning
customer than getting another customer - follow up is the key
17:03:58 [lori] thanks kay
17:04:40 [kaygreen] you are most welcome I can also take coupons
for my coupon packs from each of you if you like - no cost
17:04:55 [kaygreen] Kay Green - PO BOX 550
- Cornelius
OR 97106
17:04:58 [luxuries4u] have you all tried product testimonials to
your customers? It works!
17:05:16 [kaygreen] link exchanges with sites with similar niche
market helps us all
17:05:46 [kaygreen] Suella - I have them on my site but have not
sent them to customers - maybe on the postcards
17:05:54 [kaygreen] great idea
17:05:59 [luxuries4u] Maybe even a picture of your customer on
the postcard-- and maybe a drawing every 6-8 weeks for those that enter their
testimonials etc..!
17:07:15 [kaygreen] cool idea
17:07:40 [kaygreen] I have offered a free gift or discount at
times to past customers when they send testimonials
17:07:42 [luxuries4u] It is good for people to see that others
are using your products-- it reinforces the value
17:08:10 [kaygreen] very true
17:08:11 [lori] I've tried having a contest on my site and had
tons of people sign up but no buyers and then I switched to having a contest for
just those subscribed to my newsletter and still no buyers
17:08:37 [kaygreen] Lori - studies say it takes 5-9 times of
being exposed to turn lookers into buyers
17:08:52 [kaygreen] so all of those contacts are good if you can
get them back
17:09:00 [luxuries4u] Instead of mailing them, make up a variety
of them, and enclose them in orders. Make sure and use one of a product they did
not order in that box--
17:09:06 [Maureen] Hi Kay & Everyone
17:09:16 [kaygreen] can you tell them what makes your product
unique in this market and why they should buy from you
17:09:40 [kaygreen] Hi Maureen welcome - please introduce
yourself
17:09:51 [luxuries4u] welcome Maureen-- introduce yourself to
us!
17:10:03 [kaygreen] Suella great idea - I should make up a
postcard outlining each product
17:10:04 [luxuries4u] sorry bad spelling today
17:10:20 [DebbiePPS] Thanks for the chat Kay... I have to run
and get some work done
17:10:32 [kaygreen] that is usually my issue Suella
17:10:36 [DebbiePPS] and kids are running in and out...LOL
17:10:39 [kaygreen] thanks Deb - come again
17:10:42 [DebbiePPS] that was my hour...
17:10:58 [kaygreen] I have to go get Haley pretty soon from
preschool too
17:11:01 [luxuries4u] Yep Kay-- and teach your reps to do that
too-- because many are afraid to suggest other products as they are shy and this
helps them get questions and builds their knowledge too
17:11:07 [kaygreen] Hi Kiwi
17:11:13 [kiwismom] Hello
17:11:22 [lori] I have to go also, need to make dinner, thanks
17:11:35 [kaygreen] you know when I can talk to ordering
customers by phone I can almost always help them find another product to buy
17:11:48 [kaygreen] Thanks for coming Lori
17:12:27 [kaygreen] for sure Suella
17:12:41 [kiwismom] I am just starting my business.. any
suggestions for low cost advertising?
17:12:54 [luxuries4u] Yes... but many are so afraid to answer
their phone live or they are on the computer all day thinking that is quality
time-- when in reality they need to put a price tag on their time and see what
could be done to really work the business
17:12:58 [kaygreen] I will definitely have to do a training
article on the uses of postcards
17:13:03 [luxuries4u] thanks for coming in Lori
17:13:11 [luxuries4u] welcome kiwi!
17:13:14 [kiwismom] I have exhausted my friends and co-workers..
17:13:15 [kaygreen] so true Suella
17:13:46 [kaygreen] HI kiwi we have been talking about just that
for the last hour. Email me at kay@mypreciouskid.com
and I can send you the transcript
17:13:57 [director] good chat today Day
17:13:57 [luxuries4u] what kind of business kiwi?
17:14:06 [kaygreen] we have been talking about monthly postcard
mailings to customers
17:14:16 [director] HI suella
17:14:22 [kaygreen] and having an advertising budget each month
17:14:28 [kaygreen] thanks Nancy
17:14:34 [kiwismom] Thanks I will.
17:14:43 [luxuries4u] hello director__ not sure of who you are!
LOL
17:14:46 [kiwismom] What is the recommended minimum monthly ad
budget?
17:15:14 [luxuries4u] Kiwi and Maureen-- businesses-- please
tell us so we can help you or better yet support you!
17:15:18 [kaygreen] Suella one of the things I notice is most
want to do online advertising, mail out stuff, post ads, but not do the direct
face to face contacts that it takes
17:15:37 [kaygreen] director is Nancy J of Small Business
Referral Network
17:15:54 [kaygreen] Kiwi is depends on what kind of income you
have to work with
17:15:56 [luxuries4u] Ohhhhhhhhhhhhhhhhhhhhhhhhh hi Nancy!
17:16:10 [kaygreen] start small, barter, swap, and then add a
small amount each month
17:16:10 [kiwismom] My two businesses are Affordable Luxuries
and Pampered Chef
17:16:32 [kaygreen] DO you have one web page offering all your
stuff Kiwi
17:16:35 [luxuries4u] Yes Kay-- that will always be a problem
for many-- too bad-- as it does not really take that much time away from home to
network in person-- even at the grocery store!
17:16:49 [kaygreen] I really suggest getting your own business
name so you can get name branding
17:16:53 [kiwismom] nil to none.. well almost..
17:17:12 [kiwismom] I am working on that. I have one site
through AL that offers the candles.
17:17:19 [kaygreen] I agree Suella. I give away business cards
or coupon packs everywhere I go - gets me in conversation with many
17:17:38 [kaygreen] then start with swapping and bartering
17:17:41 [luxuries4u] Are you promoting that AL website offline
in a variety of ways Kiwi?
17:18:17 [kiwismom] besides placing them at stores not sure how
to do that.
17:18:40 [kiwismom] Going to put my hubby to work (or try) by
having him place fliers on cars at businesses.
17:18:48 [luxuries4u] Many do not budget for the cost of doing
business-- nor do they plan on any kind of budget to make it happen and be
successful-- sad
17:19:26 [kiwismom] Unfortunately I work full time during the
day in an office job. evening with kids. Only real time I have to work is after
they go to bed or weekends
17:20:10 [kiwismom] I desperately need this to work to
supplement my hubbys income when he is out of work
17:20:30 [luxuries4u] Kiwi-- when you think of the activities in
your own life-- where are the places that women like yourself congregate? Make a
list-- now find ways to get information in those places regularly
17:21:24 [kaygreen] hello Kmul
17:21:37 [kaygreen] please introduce yourself
17:21:48 [director] :-) Suella lol
17:21:59 [kaygreen] agreed start with places you already go
where possible customers might be
17:22:35 [kaygreen] yes it does cost to run a business - you can
do it debt free if you are wise - but you must plan and budget
17:22:39 [luxuries4u] When you say you have approached your
friends and co-workers-- are you sure? Because they need to know your specials,
your products, and what they see one day they may not need-- but another day it
might be the right thing-- consistent and regular-- teaches them you are in
business
17:23:10 [kaygreen] again the postcard monthly mailing of
specials to those you know
17:23:27 [kaygreen] my reps told me it was after 4 or 5 contacts
with family that they got some sales
17:23:38 [kiwismom] I just moved and I am thinking about passing
out fliers door to door introducing myself and my products.
17:23:43 [luxuries4u] Welcome Kmulhall
17:23:50 [kiwismom] That is a great idea.
17:23:51 [kaygreen] good idea
17:24:50 [kiwismom] I have fliers up here at work announcing the
monthly specials, my own personal specials and drawings in all the break rooms
and congregation areas. I talk everyone to death about how wonderful the
products are. I have samples all over my desk.
17:28:10 [luxuries4u] What about a special one time discount of
your own-- to get them started buying from you-- such as place a $30.00 order or
more and get 30% off a certain item or items-- things like that get them hooked
because they will buy in hopes you will run more specials--- and those orders
can all be combine
17:29:04 [luxuries4u] combined to make a party order for you--
and give you some free merchandise to then turn around and sell as cash and
carry
17:29:36 [kaygreen] yes I get a new Mary kay catalog quarterly
with a free item with $30 purchase. I often order $30 just to get the free item
17:29:55 [luxuries4u] This has been delightful-- but I must get
going-- Have a business meeting in less than 90 minutes and have to drive there
and be a bit early too!
17:30:07 [kiwismom] That's a good idea. I currently am offering
anyone that for every $25 they spend they get an entry to win a gift for that
month. Novembers gift is a Thomas Kinkade Xmas Ornament.
17:30:41 [kaygreen] Thanks Suella for all your wonderful insight
as always
17:30:52 [kiwismom] That is a great idea or I can use the free
items from the party order to give away
17:30:53 [kaygreen] good Kiwi
17:31:38 [luxuries4u] Entries are nice--0 but truly if you want
them for a repeat customer the certain item free works better-- because it
increases your overall sales too== and introduces them to another one of your
products
17:32:14 [kiwismom] I see.. great idea
17:32:20 [kaygreen] very true Suella I was going to say the same
thing
17:32:36 [kiwismom] I also just started a preferred customer
club with stamp cards
17:32:57 [kiwismom] They receive a free item when they fill
their cards
17:32:57 [luxuries4u] I personally rarely order to get my name
into a drawing-- but give me something at a bigger percentage off , or free,
will et me most days! especially if it is something I want or need!
17:33:24 [kaygreen] me too Suella
17:33:28 [kiwismom] Interesting... good to know these things...
17:33:44 [luxuries4u] If giving something free it not good--
thing of free shipping or free tax as that is a good incentive too!
17:34:14 [luxuries4u] Or offer double hostess credit on book
parties
17:34:27 [kaygreen] FREE Shipping works great
17:35:08 [director] Kay I have to ask you some questions later
can you IM me later.
17:35:14 [kiwismom] I could do something like a free votive for
a pampered chef order or cake tester for candle order to try and cross advertise
17:35:20 [kaygreen] sure
17:35:32 [kaygreen] sure Kiwi
17:35:55 [director] ok I know your heading out I will be here
till about 5pm then I am going to a business open house
17:36:00 [kiwismom] Free shipping sounds really good as people
hate to pay shipping charges.. that in itself usually deters people from
ordering.
17:36:07 [kaygreen] what Suella says about giving away less
priced products with a larger order is really a win-win - it increases your over
all orders an get them to order more than they might
Chat by Kay Green of http://www.MyPreciousKid.com
, http://www.123HomeBusinessguide.com
, http://www.KayGreen.com at kay@mypreciouskid.com
We meet every Tuesday 1 pm PST, 4 pm EST
http://smallbusinessreferralnetwork.com/chat/phpMyChat.php3
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